Online home goods retailer, founded in 2009.
15th in the ranking of the 50 largest companies in Brazilian e-commerce
In 2018 launches its own Marketplace operation
In 2019, the retailer created its logistics arm in order to reduce the delivery time of heavy products. (Over 15 Kg) and be a logistics provider.
Low assertiveness of the S&Op model => Demand planning process
Supplier management X impact on the business
B2C Model Threat=> Supplier Threat to Sell on Other Marketplaces
High delivery lead time => Absence of Consolidation Centers (Intermediate Hubs)
Location of Suppliers
Availability of supplier stocks
High growth rate threatening Business Model

Review of internal demand processes and prioritizing suppliers
Definition of locator centers and intermediary hubs
Review of the transport process and identification of gaps
S&Op structuring and implementation

Creation and support of the master plan of a new business unit focused on the distribution of heavy products