Text commented by Cláudio Santos - Executive Director of Galeazzi & Associados

Almost a week ago, I wrote here about the positive outlook for the 2023 Black Friday, based on a very optimistic interview with the president of the giant Amazon in the country.

Then I came across the news that the date was the second worst in history - while the Brazilian E-commerce Association (ABComm) projected revenue of R$ 7 billion, information from Confi-Neotrust revealed that sales totaled R$ 3.4 billion, a 15.1% reduction compared to 2022, only behind the results achieved in 2010.

Here, I am interested in reflecting on the reasons for such a discouraging performance that primarily affected smaller digital retailers (since large ones like 'Magalu' and 'Mercado Livre' showed good performance).

I think, of course, the population's indebtedness continues to be the main reason. But other issues may have affected the second-largest commerce date, such as high interest rates, leading to smaller discounts by retailers, and even a certain insecurity about economic volatility and prospects for 2024. The expectation now is that Christmas will be the final savior for merchants.

(Source: Valor Econômico, 2023)

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