Today it is one of the largest industrialized food producers in the Brazilian market.
Portfolio of several products with two outstanding brands in this segment.
Change of business model guideline: from industrial model to market model.
Review of the organizational structure with elimination of redundancies in the backoffice.
Product portfolio review.
Commercial actions in the Internal Market.
Restructuring and sale of non-core assets of the company.
Creation of working groups with active participation of senior executives to change results.
Total cost reduction in the order of 32%.
Increase in the EBTIDA margin by 14%
Renegotiation of debt with banks, with a 2-year grace period with a 3-year ramp-up