3rd largest exporter in Brazil, reaching more than 120 countries.
Responsible for 20% of the world's poultry trade.
5th. largest employer in Brazil.
Net Operating Revenue: R$ 35 Bi.
US$20.3 billion market cap*.
Vertically integrated business. coverage of 98% of the Brazilian territory.
61 industrial units, 11 of them located outside Brazil.
Performance below potential.
Oriented towards production improvement and not on the market

Change of business model guideline: from industrial model to market model.
Review of the organizational structure with elimination of redundancies in the backoffice.
OBZ by Tower and Indicators.
Product portfolio review.
Commercial actions in the Internal Market.
Restructuring and sale of non-core assets of the company.
Creation of working groups with active participation of senior executives to change results.

New organizational structure implemented; Change of organizational structure from business units (BU's) to specialization and matrix, optimizing decision making.
Reduction of expenses by R$ 700 mm.
Reduction of 30% in the product portfolio, increasing margins without losing market share.
Sale of non-core businesses and assets.