Founded in 1928, it operates in 3 business areas: Re-rolled Steel, Aluminum Wheels, LPG Cylinders.
Annual gross revenue of R$940MM and EBITDA of R$28.1MM.
Leader in the Wheels and Cylinders segment with a Market Share of 44% (Wheels), 38% (Cylinders) and 61% (Tanks).
Sale of the Galvanization division in Sep/2011 to Armco for R$13.8MM.
Debt of ~R$500MM, increase in administrative expenses and cash problem.
Decrease of 46% in vol. of CSA (last 12 months), decrease in steel re-rolling prices and drop in stamping revenue.
It was decided to divest the Steel Division in SBC to strengthen cash and reduce indebtedness. Expected Net Result for this operation (R$120MM).

Definition of strategies and schedules to reduce customers and vol. of stock.
Preparation and feasibility analysis of lines of business.
Communication plan and execution support.
Preparation of legal opinion to support union decisions.
Asset Sales Book.
Project Management (PMBOK)

Reduction of the discount on inventories by 3.2MM.
Identification of economically viable lines of business, which we recommend transferring to other units and the unfeasible ones, the sale of assets was recommended based on the Sales Book.
Successful communication with all stakeholders.
Obtaining a judicial interdiction of the blockade set up by the union on access to the factory (strike), on the same day.
Project Management with the departure of the Industrial Director.