Methodology that seeks to increase sales and profitability in the sale of consumer goods by adapting the mix of products and supply logistics, in addition to optimizing space at the point of sale.

Category Management allows for greater efficiency and profitability thanks to a deep assortment analysis, guided by the understanding of consumer behavior and external variables (customers and suppliers).

Developed for retail companies and industries that need support to focus and leverage their results for different reasons, from launching a new product to improving the performance of a group of categories.