Category Management
Others
services
What is it?
Methodology that seeks to increase sales and profitability in the sale of consumer goods by adapting the mix of products and supply logistics, in addition to optimizing space at the point of sale.
Category Management allows for greater efficiency and profitability thanks to a deep assortment analysis, guided by the understanding of consumer behavior and external variables (customers and suppliers).
Who is it for?
Developed for retail companies and industries that need support to focus and leverage their results for different reasons, from launching a new product to improving the performance of a group of categories.
Macro Steps
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Category definition
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Role Definition / Category Strategy
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Definition of assortment clusters
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Assortment analysis and review
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Formation of Improvement Committees (CMs) and monitoring of the generation of results
Deliverables
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Structured action plans to implement a new assortment plan by store clusters
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Detailed plan for its implementation together with the company's managers through the Performance Improvement Committees
