Methodology that seeks to increase sales and profitability in the sale of consumer goods, through the efficiency of the point of sale. Efficiency in Operations manages to increase sales and profitability by combining process redesign, reduction of breakages and packaging expenses, evaluation of personnel structure and adaptation of the physical structure and store layout, as well as by reducing stockouts.

Developed for retail companies that need support to improve the results of their points of sale in terms of operational efficiency (costs and expenses related to the operation of points of sale).