Methodology that seeks to increase sales and profitability in the commercialization of consumer goods. By adjusting the positioning of prices and promotions, we seek to achieve the company's strategic and operational objectives.

Pricing allows for greater profitability through the adequacy of the pricing policy, guided by the understanding of consumer behavior and the company's strategy.

Developed for retail companies that need support to focus and leverage their results for different reasons, from introducing a new category or improving the performance of a group of categories to adapting to new market conditions.