Traditional national company in the sporting goods market.
Net Revenue of approx. R$ 1.8 Bi equivalent to approx. 40.0 MM pairs of shoes.
More than 20 factories in different regions of Brazil and 2 abroad.
Approximately 36 thousand employees.
The company had been showing negative EBITDA in recent years
High indebtedness of R$ 1 billion with significant short-term maturity.
Company with an industrial focus and orientation.
Business strategy not based on target audience and added value analysis.
Complex and difficult to manage manufacturing structure with low efficiency.
Strong competition from imports.
Need to reposition brands and product portfolio.

Strategic Operational Diagnosis
Review of the organizational structure and reduction of general and administrative expenses. Support for hiring key positions Review of HR policies and coordination of the job and salary review project.
Implementation of the Cash Committee.
Implementation of Results Meeting.
Review of industrial strategy (closing of factories).
Brand repositioning.
Implementation of "Go To Market" and sales execution routine. Creation of the Marketing Intelligence area.
Structuring the Supply Chain Board, including the Production Planning, Logistics and Supplies area. Interim management and restructuring of the Procurement area.

Start of recovery of EBITDA generation consistently.
Significant reduction of fixed expenses.
Sales Schedule (Future Portfolio), resulting in better planning and effectiveness in new product launches and greater manufacturing stability, improvement in the planning process and production control
Cost Reduction Projects for raw materials and indirect materials: recurring – R$ 31 MM (5% gain + inflation over the “base line”).
Reduction of freight costs: (28%).
Obsolete Materials Working Group: reduction through consumption R$ 5.8 MM.
Reduction of sample factory resources: 90 HC and R$ 3.4 MM / year.
Reduction of quality and waste losses.
Leaner and more efficient manufacturing structure. Closing of 12 factories.
Optimization of marketing expenses with greater focus on results.
Orientation of the company to become a brand manager and focus on the end customer.