Start of recovery of EBITDA generation consistently.
Significant reduction of fixed expenses.
Sales Schedule (Future Portfolio), resulting in better planning and effectiveness in new product launches and greater manufacturing stability, improvement in the planning process and production control
Cost Reduction Projects for raw materials and indirect materials: recurring – R$ 31 MM (5% gain + inflation over the “base line”).
Reduction of freight costs: (28%).
Obsolete Materials Working Group: reduction through consumption R$ 5.8 MM.
Reduction of sample factory resources: 90 HC and R$ 3.4 MM / year.
Reduction of quality and waste losses.
Leaner and more efficient manufacturing structure. Closing of 12 factories.
Optimization of marketing expenses with greater focus on results.
Orientation of the company to become a brand manager and focus on the end customer.