The company

The company is among the main retail chains in the durable goods segment,
Gross revenue close to R$ 12 billion,
It operates in physical retail and e-commerce) with more than 700 points of sale and approximately 10 DCs.
The company's results (adjusted EBITDA and Net Income) did not follow the good sales performance.
Significant loss of profitability in the last 2 years with a drop in net revenue of more than 12% in the last year.

What have we done

Identified opportunities to increase EBITDA (BackOffice cost structure).
Review of organizational structures.
OBZ by Torres and corporate areas and logistics backoffice.
Implementation of Matrix Expense Management (GMD) after review of the current model.
Process review, development and implementation of a budgeting tool for the Logistics area.

Main results

With the implementation of the OBZ in the corporate and logistics back office areas, a reduction of close to 7.5% in personnel expenses and 20% in head counts was obtained, considering the absorption of new logistics infrastructure costs.
Expected reduction of 12% in freight expenses, ancillary logistics expenses and indirect personnel from the logistics operation and occupancy of properties reflected in the budget for the following year.


  • Avenue Brigadeiro Faria Lima, 2081 - 10º to walk

  • Pinheiros, São Paulo - SP

  • CEP: 01452-001


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